The Solution

To enhance the shopping experience for its international shoppers, address all the challenges hampering its growth, and increase global DTC sales, The Mountain chose to partner with Global-e, the world’s leading platform to enable and accelerate global, direct-to-consumer e-commerce.

Through Global-e’s dedicated BigCommerce app, The Mountain implemented Global-e’s end-to-end international e-commerce platform to their online store. Following a single integration process, managed by the Global-e team, the brand can now offer customers in over 200 destinations worldwide a seamless localized shopping experience, tailored to the specific characteristics of each market and aligned with The Mountain’s business strategy. This includes:

Localized messaging – Customized messaging for each market to promote key marketing messages such as free delivery, easy returns, and a guarantee of no extra fees upon delivery. Supported in 30+ languages.
Local pricing in local currencies – Product pricing is set per market according to The Mountain’s business strategy and rounded according to the local market convention. 100+ currencies are supported.
Guaranteed landed cost – A flexible approach to handling duties and taxes based on best practices per market and capabilities that offer:
-Pricing inclusive of duties and taxes according to local market best practices informing customers that no additional fees will be added to their purchase at check out or upon delivery.
-Prices inclusive of duties with taxes displayed and pre-paid at checkout.
-Calculation of all taxes and duties displayed at checkout and a pre-payment option for a guaranteed landing cost.

Competitive shipping offering – Competitive shipping rates, including free standard and express shipping above specified thresholds.
An extensive choice of local and alternative payment methods – Shoppers can opt to pay with local and alternative payment methods that are popular in their market. 150+ payment choices are supported.
Advanced international payment fraud management – Maximizing international acceptance rates.
Easy and transparent return process – At a fixed price.

The Mountain also implemented its Loyalty Lion rewards program, enabling international customers to convert rewards to currency for use in the store.

Global-e’s dedicated client success team works closely with The Mountain to provide local market insights and data-backed best practice recommendations based on both the brand’s trading performance as well as big-data analysis within its e-commerce industry and vertical. The ongoing analyses, guidance, and support, combined with advanced localization capabilities, allow The Mountain to easily tailor and continually optimize its proposition for each market. This enables the brand to meet its business KPIs, capitalize on growth potential, and maximize profitability. The Global-e team also ensures that any changes in market conditions, regulations, and compliance updates (like Brexit in the UK or IOSS in Europe) are immediately reflected in the brand’s offering, enabling a continuous seamless online e-commerce experience.

The Challenge

The Solution

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